In the social sciences, qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the field of sociology, but also in anthropology, archaeology, education, economics, history, linguistics, geography, literary criticism, political science, and psychology.
Qualitative research examines the why and how of decision making, not just what, where, and when. Hence, qualitative researchers investigate meanings, understandings, and symbolic aspects of social life.
There are several different types of qualitative research methods, including:
•Observation: This method involves observing people in different settings, such as in a classroom or a workplace, to see how they interact with each other and their environment.
•Interviews: This method involves interviewing people about their opinions and experiences.
•Focus groups: This method involves bringing a group of people together to discuss a topic or issue. Qualitative research is often used to explore sensitive or personal topics, such as people’s thoughts and feelings about a particular issue. It can also be used to study groups of people who are hard to reach through other methods, such as people who have experienced a traumatic event.
Qualitative research is a valuable tool for understanding human behavior and social interactions. However, it is important to keep in mind that qualitative research is not a substitute for quantitative research, which is another method of inquiry used in the social sciences. Qualitative research has its own set of strengths and weaknesses, which should be considered when deciding whether or not to use this method.
Strengths:
•Qualitative research can provide rich and detailed data about people’s thoughts, feelings, and behaviors.
•This type of research is often used to study hard-to-reach groups of people, such as those who have experienced a traumatic event.
•Qualitative research can be used to explore sensitive or personal topics.
•This type of research can be used to generate hypotheses for further testing.
FTL Data Consulting offers Qualitative Research in Somalia
Somalia is a country located in the Horn of Africa. It is bordered by Ethiopia to the west, Djibouti to the northwest, the Gulf of Aden to the north, the Indian Ocean to the east, and Kenya to the southwest. Somalia has a population of approximately 15 million. The capital and largest city is Mogadishu.
Somalia is a developing country with a nomadic pastoralist economy. The majority of the population is engaged in agriculture, livestock, and fishing. Somalia has been affected by civil war and terrorism.
FTL Data Consulting offers Qualitative Research services in Somalia. We have a team of experienced qualitative researchers who can help you understand the Somali market, politics, governance, socio-culture, business and consumers. We offer a range of qualitative research services, including focus groups, interviews.
